The Essential Brand Startup Guide
How To Start a Clothing Line I have been receiving hundreds emails from readers since I started writing articles about independent brands and the t-shirt industry. Answering them all one by one has been a challenge so I decided write about a subject that has been popping up fairly frequently: how to start a clothing…
How to Stay Motivated as a Brand Owner
As a brand owner, I’ve noticed that staying positively motivated is an essential mindset for building a successful brand. Let’s face it; the indie clothing company is beyond saturated. With so many brands out there, you can easily become unmotivated when it comes to your company. Here are a few tips that I have learned…
Picking the Perfect Brand Name
Choosing a brand name is probably the most important decision you will make when launching a clothing line. With so many different brands out there, you want to choose something that sounds unique and will set yourself apart from your competition. Pronunciation, length, relation to brand image and outlining are just some of the pieces…
Choosing A Release Date
There is much more to picking a release date for your new line than you might think. When I started Vicious History, I couldn’t have cared less when the release date was. I was so eager for my products to hit the online store that I just picked a date that was immediately after the…
More Tips on Hiring A T-Shirt Designer
Picking the right designers for your t-shirt brand is one of the most important business decisions any brand owner will make. The design is ultimately what will attract customers and get them to buy your product. With an established brand image and knowing where to look, finding the perfect artist gets easier with experience. Below…
Picking the Perfect T-Shirt Blank
Picking the perfect t-shirt blank for your business is an extremely important decision. With so many different options for t-shirt blanks out there, choosing the one to best fit your brand can be an intimidating and difficult decision. Some of the aspects to consider are fabric quality, t-shirt fit, sizing and available colors. Below I…