essen

The Essential Brand Startup Guide

I have been receiving hundreds emails from readers since I started writing articles about independent brands and the t-shirt industry. Answering them all one by one has been a challenge […]

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brndnm

Picking the Perfect Brand Name

Choosing a brand name is probably the most important decision you will make when launching a clothing line. With so many different brands out there, you want to choose something […]

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release

Choosing A Release Date

There is much more to picking a release date for your new line than you might think. When I started Vicious History, I couldn’t have cared less when the release […]

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