5 Picks: Apparel eCommerce Done Right

5 Picks: Apparel eCommerce Done Right

As online shopping takes over brick-and-mortar shopping as the preferred shopping method, apparel brands rely more and more on their websites to build their customer bases. It has become essential to give your visitors something more than just an index of products on a page with links to buy. The apparel ecommerce website needs to be just as enticing as stepping into a boutique.

These five picks are brands who have figured out a formula for top-notch execution of apparel ecommerce, with design and functionality we can all strive for.

KITH

The KITH website does a great job of visually enticing you with a mashup of what they’ve got to offer, immediately upon landing. KITH utilizes the main landing zone of their website to display a grid of photos, each revealing more information on hover and click. This interactiveness is carried over further down the homepage with a grid of photos navigating to different product categories

KEY FEATURES: 

  • Landing grid with links

  • Product categories grid


VISIT SITE

KITH.com

10 Deep

One of the most standout aspects of the 10 Deep website is their lookbook pages. Each lookbook on their website transports you into a full screen experience of apparel discovery. Bold photos highlighting pieces from their collections are paired with a breakdown of the outfit on display along a link to share. The transition from slide to slide is also pretty smooth, docking the next or previous photo into place on scroll.

KEY FEATURES: 

  • Full screen lookbook pages

  • Sticky product page elements


VISIT SITE:

10Deep.com

Everlane

Everlane has a cleanly laid out product page that keeps all essential information on the page docked in position as you scroll through product photos. Beyond that, in addition to great product photography they include video showcases of each item to give visitors as close of an experience as brick-and-mortar retail shopping as possible.

KEY FEATURES: 

  • Product videos

  • Header signup bar


VISIT SITE

Everlane.com

HUF

The layout of HUF’s landing page is perfect for guiding visitors through highlighted pages of the brand’s website. A sequence of photos paired with blocks of text, side-by-side or revealed on hover, delivers the story of the brand in an enticing way. This “choose your own adventure” style page design lets you navigate to product collection pages and blog posts alike. It’s almost impossible to not keep revisiting the homepage to dive in deeper.

KEY FEATURES: 

  • Photo + text blocks

  • Header shipping announcement


VISIT SITE:

HUFWorldwide.com

STAMPD

STAMPD pulls no punches on their product pages. Not only do you get a crisp, easy to follow product page, but you get the full impact of each garment on display upon clicking to zoom on product photos. A full screen product photo gallery with a sticky color and size selection bar makes purchase decision-making a smooth process.

KEY FEATURES: 

  • Product pages

  • Sticky product page elements


VISIT SITE:

STAMPD.com

A Solid Website

Continually refining and adding new features to your online shop is a great way to keep your brand exciting. Your website is one of your main points of contact with potential customers, and in most cases, the first point of contact. Good or bad, your site is likely to leave a lasting impression, and play a major role in whether you convert a visitor into a customer or now. Stay keen to the latest best practices, experiment often, and always keep your website fresh!