Launching out of Winchester, UK, Joel Fortunato’s brand Doughboy Clothing is limited edition t-shirt brand inspired by a passion for baking and design. What started as a childhood idea that was shelved for ten years now reemerges as a fun, collectible line of t-shirts that will go on to expand into a skate oriented fun zone for kids. The basis of Doughboy Clothing is pretty inovative. Each t-shirt will come packaged in a vinyl cupcake toy. Check out Joel’s Kickstarter video and the first collection of t-shirts and toys under the Doughboy Clothing brand below.