August 8, 2008
We interview Rosalie Concepcion and Ronnette Cox of DPRC Design.
TM: What does DPRC stand for?
RC: DPRC stands for Design Partners Rosa Concepcion / Ronnette Cox (Us! The two designers).
TM: When did you decide that t-shirts was your thing?
RC: T-shirts are everyone’s thing! But for us t-shirts was our way in to this thing called the fashion industry we decided back in 2005 that they’d be no better way than producing a t-shirt line to jump start our brand.
TM: How’d you come up with the theme for your latest collection, ‘The Futuristic Fashion Fiend?
RC: Well being the forward thinkers that we are; we asked ourselves what’s next!?? “whats it gonna be in the future??”…..while thinking on that, we’ve noticed that being addicted to something is all of a sudden the new thing!! Rappers, actors and everyone in between is addicted to something! So we said hey instead of that lets go with what we know and that’s shopping!!!! The only things we pump in our veins is that new tag glow. So there you have it we are the Futuristic Fashion Fiends.
TM: Which of the shirts is your favorite?
RC: All of them!!!! My (Ronnette) fav. is the “Junkie” Tee but I wear my red “Addicted” tee more. My (Rosalie) favorite is the black “Astro” tee but the white “Addicted” more because they match my new kicks.
TM: Where do you get your inspiration from when it comes to fashion?
RC: Everywhere, everyone, every song! when we’re together most of the time there’s music pumping in the back so alot of our designs have music references. But really we are the most open-minded chicks you could meet; we listen to things people say, watch what their wear, how their wearing it, we’re up on the net checking different images whats going on not only here but overseas as well.
TM: Like many hard working clothing lines you had a fashion show to kick off your Spring collection not too long ago. Do you do this all the time?
RC: We did it last year and plan to have another next year. Each time we get bigger and better why stop now?
TM: You sell mixtapes too. What made you decide to do so and how’s it been working for you?
RC: We don’t sell them, good idea though lol being the nice people that we are we decided to give them as free gifts with purchase. We’re all about cross promotion and a few of the artists on the cd we know personally and has helped us in some way so we want to promote them while giving back to our customers. We are not just a line we want to get all up in our customers lives!
TM: What has been your best marketing vehicle in attracting customers?
RC: No doubt it would have to be the internet: Myspace, Facebook, Hi5 (we have like 10 social sites), emails all of that.
TM: What’s in the works for the future of your label?
RC: Currently we are working on a new collection: called the Brooklyn series, an ode to where we started. Also we working on giving back more to our supporters and community by developing our non for profit organization. We also have another line called Ad.El (you are the first to hear this! you’re getting an exclusive) Ad.El is our cut and sew line due out in 2009.
TM: What tips could you give to others trying to get into the t-shirt biz?
RC: Know your suppliers, printers, embroiders! Know there strengths and limits and no matter what they say ad on 3 more days to the expected date of delivery!! Other than that the best advice that we could give to anyone tying to start a business is truly never give up.
For more info on DPRC clothing, go to dprcdesign.com