Let’s go green! If you haven’t been thinking of ways to be more Eco-friendly, the time is now. With the race to fight global warming, a growing number of people are beginning to think more consciously about the products they buy and consume. The Nielson Global Survey found that 55% of online consumers are willing to pay more for products by brands that support Eco-friendly causes. Whether you are an upcoming clothing brand or have been in the industry for quite a few years, introducing sustainably made and organic products can help the environment tremendously.
Renowned brand Alternative Apparel has been committed to socially responsible and sustainable business practices since the beginning. Their fibers are sourced in Peru and products are carefully crafted in North and South America. Each product has a luxurious hand and unique top stitching. The Eco tees are incredibly soft, super stylish and come in a variety of colors and cuts.
I wanted to learn more about the benefits and process of creating Eco-friendly apparel, so I asked the Alternative Apparel staff to break it all down.
T-Shirt Magazine: How can wearing sustainably-made and organic clothing be beneficial to us and the environment?
ALTERNATIVE APPAREL: Wearing sustainably-made clothing is a decision to support responsible business practices that respect people and the planet. At Alternative, our commitment to sustainability is defined by creating products responsibly. That means using low-impact dyes, water washes with reclaimed water, certified organic cotton, recycled polyester, biodegradable fabric softeners and natural enzymes for our super-soft finishes to make the best basics.
The Eco friendly products have a blend of organic and recycled fibers. Can you briefly run us through the process of using recycled fibers to create new fabrics?
The fabric manufacturing process consists of turning fiber into yarn and then turning yarn into the fabric from which a garment is manufactured. It begins with sourcing the finest fibers and developing our own proprietary blends that incorporate recycled, organic and/or conventional fibers to achieve the softness and durability that Alternative clothing is known for. The fiber material is then cleaned and spun into yarns in preparation for weaving or knitting into fabrics.