bodega-0sm

FIELD TRIP: TRUTH X the T-ELITE

King and Queen pins of the T-boutique-chic crowd have teamed up with Truth’s smoking cessation campaign to create their own branded anti-smoking T-shirts, dubbed Truth1585. Spearheaded by Jeff Staple of Reed Space, top-shelf local labels UBIQ, ALIFE, Burn Rubber, goliath, Bodega, True and Major have all created their own custom variations of the ‘Quit Now’ message. However, living up to their exclusivity, purchase availability remains shrouded in mystery save a few hints here and there of being given away with in-store purchases. Thus, if you’ve just got to be THAT guy with the designer nag, then you’ll have to trek out to one of their storefronts near you.

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