December 30, 2008
We interview William A. Beachy of Go Media.
TM: So, what is Go Media all about?
WB: Good question. I like to think that Go Media is all about sweet graphics. The kind of art that makes you want to stop and take a long look. It’s the sort of stuff you first noticed when you’re in your teens; thing like comic book illustrations, rock concert posters, album art and of course: apparel.
We started as a straight design firm. But we’ve recently branched out to selling design resources to other artists. We try to provide artists with the stuff they need to avoid the “busy” work. That way they can focus on the fun stuff.
TM: How did you come up with the idea for Go Media?
WB: Go Media actually started as an illustration studio. Basically – we were just doing what we loved to do: draw. But we also needed to pay the rent and buy food. So, we started including design services. These helped pay the bills.
TM: At what point in your life did you realize that graphic design was your “thing”?
WB: You probably won’t believe this, but I was about 14. I had a vision in my brain of an art studio in a warehouse style building in a cool hip urban center. And now here we are. We’re just lucky in that regard I guess.
TM: Out of all of the t-shirts you’ve designed, which design is your favorite?
WB: Here is my p.c. answer: all of them. J
TM: Woah, I see you’ve done work for a lot of the “big boys” out there (Coca-Cola, Warner Bros, AT &T, etc…). Who have been your favorite clients to work with?
WB: I actually prefer to work with the smaller clients. In particular we have a few clients that trust us 100%. They love our work and they give us complete artistic freedom. This is when we do our best work. The big companies are great too, but there are usually 2-5 marketing managers that are evaluating your work. Also the work for the “big boys” is usually part of some larger marketing campaign. This means that they send you a highly detailed list of design directions. There isn’t nearly as much artistic freedom.
TM: How did you go about creating the Go Media Arsenal products?
WB: Well, at first it wasn’t about creating a product at all. We were creating and stock piling vector shapes for our own use. They were just part of our daily design process. When we first launched the arsenal it was all just vectors we had already made for ourselves.
Later it became about the customer. They would write us with products they would like to see. Also, we still come up with a lot product ideas based on our needs. We knew we needed a better way to much up apparel. That’s why we created super high quality apparel templates. Obviously, we just package up our resources and pass them along to our peers. It’s a win-win situation.
TM: I read some of the ‘Meet the Staff’ articles and it seems that everybody’s got personality. How is it working with all of the other people of GoMedia?
WB: It’s awesome. I love this staff. I think something very special is going on in this company. It makes me look forward to the future.
TM: What are some tips you can give to other graphic designers out there looking to start their own business?
WB: Wow.. how long do you have? I think I could write a book on this subject. Well, it’s going to take a long time and a LOT of hard work. You need to be prepared for that. Also, you shouldn’t think it to death – just jump in and get to it. You’ll learn as you go. If you already have a job – DON’T QUIT. Start your business in your spare time. Then – when you’re soooo swamped that you don’t have time for your job, THEN quit. Lastly, watch your bottom line. Try to avoid spending too much at first. Focus your energy on learning how to bring money in. Good luck!
For more info, check out the Go Media site.