When approaching clothing retailers, you’ll need, among a few other things, a line sheet to show what your line has to offer. A fashion line sheet is one sheet of paper that shows all your t-shirt designs and info on buying them wholesale. This can also come in the form of a catalog.
What goes into a fashion line sheet?
A number of things…
Images of all the t-shirts your line consists of
Fashion line sheets are usually seasonal, so you’d only show the t-shirts you’ve created for the upcoming season. Most line sheets show drawn/ computer generated depictions of the t-shirt line, not photographs, because this makes the design clearer. A photo may badly represent your t-shirt designs if the camera happened to suck. Show all important views of your t-shirt. For example, if you have graphics on the front and back, show both sides. If there are small details in your graphic show a close up of the detail. Represent your designs the best that you can.
Style names and numbers
You can use a mix of numbers, a mix of letters, or a combination of both. Make your styles number easy to remember, for you and the buyer. Coming up with style numbers can be tricky, but using a formula can make it easy. Some companies use a number from 1-9 to represent things like fabric, color, design, and size, and put them in a select order.
List the wholesale prices of your t-shirts. Remember, your wholesale price is usually doubled by the retailer to come up with the retail price. Make your wholesale price half of what you expect the t-shirts to retail for. It should be easy to find the prices for your t-shirts, so design the layout of the sheet correspondingly.
Color and fabric information
List what kind of fabric each t-shirt is made of and the quality of the fabric, etc. An example is ‘Made of 100% ringspun cotton.’ Also show the colors each shirt is available in. If a design is available in more than one color, show the design on each color t-shirt.
The season of the collection needs to be clearly stated. Summer, Winter, Spring, or Fall.
Delivery dates and order cut-off dates
You must also state delivery dates and order cut-off dates. This info needs to be at the top of the line sheet. Order cut-off date, start ship and complete ship dates are included here.
List your order minimum, which is basically the smallest number of t-shirts a retailer can purchase from you. You can list a minimum per t-shirt design as well as a minimum total order. For example, 5 pcs per design, $250 per total order.
Company and/or sales rep contact information
This is really important. List this clearly in an easy to find place or you probably won’t be getting any call backs.
Include an order form listing each style name/number as well as prices in an orderly fashion. Make space to allow the retailer to mark off size and amount, as well as shipping info. Take a look at other companies’ catalogs to see an example of this. Make the order process as easy and painless as possible.
This should give you a start. Use these pointers and you’ll be on your way to making an excellent fashion line sheet or catalog.