Seasonal Collections: A Simplified Breakdown

Navigating the seasonal release calendar of the fashion world can be pretty confusing. It does, however, help to keep you on a regular schedule of producing and promoting your product lines. Grouping your products into seasonally released collections and carrying out promotional campaigns for each puts you amongst the likes of street brands like Kith and Off-White, and high fashion staples, like Saint Laurent and Givenchy.

Which products are best to release for Fall, Winter, Spring and Summer? We’ve got the down-low, along with some examples of seasonal collections for reference and inspiration. Check out our simplified breakdown of seasonal drops, featuring Kith, HUF and 10 Deep.

Spring

When to release: January, February, March

When to begin developing: November

Suggested pieces: T-Shirt, Crewneck Sweatshirt, Raglan, Long Sleeve T-Shirt

Considerations: Combine with Summer into a Spring/Summer collection if better suited to your resources or time.

Example: https://kith.com/blogs/lookbooks/kith-spring-2018-lookbook

Summer

When to release: April, May, June

When to begin developing: February

Suggested pieces: T-Shirt, Tank Top, Crop Top, Jersey, Dad Hat, Snapback Hat

Considerations: Combine with Spring into a Spring/Summer collection if better suited to your resources or time.

Example: https://10deep.com/lookbook/summer-2017-no-bad-days/

Fall

When to release: July, August, September

When to begin developing: May

Suggested pieces: T-Shirt, Long Sleeve T-Shirt, Crewneck Sweatshirt, Rugby, Hooded Sweatshirt, Beanie

Considerations: Combine with Winter into a Fall/Winter collection if better suited to your resources or time.

Example: http://fall2018.hufworldwide.com

Winter

When to release: October, November, December

When to begin developing: August

Suggested pieces: Long Sleeve T-Shirt, Crewneck Sweatshirt, Rugby, Hooded Sweatshirt, Beanie, Varsity Jacket

Considerations: Combine with Fall into a Fall/Winter collection if better suited to your resources or time.

Examples: https://kith.com/blogs/lookbooks/kith-winter-2017

Holiday

When to release: October, November

When to begin developing: August

Suggested pieces: Long Sleeve T-Shirt, Crewneck Sweatshirt, Rugby, Hooded Sweatshirt, Varsity Jacket

Considerations: Keep this collection smaller, and use this as an opportunity to release limited edition Holiday themed goods.

Examples: https://10deep.com/lookbook/holiday-2015-core/

Becoming a Seasoned Brand

Over time getting on a seasonal release calendar can give your customers something to look ahead to as the year goes on. Once you’re in the swing of things, you’ll have a better gauge of how much time to allow yourself for designing, producing and promoting each collection, and perhaps see a need to shift your timeline or combine releases.

You might even determine that seasonal releases just don’t suit your brand, and thats fine too! Whatever your release schedule may be, get on a consistent track of bringing your products to market and see your brand thrive throughout the year.

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