August 1, 2008
When marketing your t-shirt brand, one of the best ways to increase exposure is by becoming a sponsor. If you haven’t considered this method of promotion, here’s some tips to get you brainstorming.
Why you should sponsor?
-Get your brand increased exposure by sponsoring popular people or events with high attendance.
-People and events you sponsor will surely bring about buzz, and the best marketing for your business is word of mouth.
-People you sponsor are connected with your target market and have social circles you probably wouldn’t have reached otherwise.
-Sponsoring the right people will give your brand a higher perceived value
Who to sponsor?
-Upcoming local music artists and dancers
-Skateboarders and other athletes
-Events relevant to your target
-A cause relevant to your target
What to sponsor?
-Just a few t-shirts. Don’t get the wrong idea that sponsoring means you have to pay for the appetizers at events or an athletes plane tickets or anything like that
When you should sponsor?
-When you release a new batch of designs. Get those designs as much exposure as possible.
-When you know of a local celebrity who’s attending some event soon. Try to get him/her to wear one of your t-shirts at the event.
-When you have some shirts left over from last season that haven’t sold.
How to find people to sponsor?
-Make a Myspace page, add a bunch of friends, and local celebrities will magically approach you about having you sponsor them.
-Contact local (and worldwide celebrities if possible) about sponsoring some t-shirts
-Hang around skate parks, concerts, or anywhere you’re target endorsers would be, and scout someone to sponsor.
ARE YOU SPONSORING ANYBODY? BECOME A SPONSOR AND WATCH YOUR BRAND EXPLODE!