TM: When did you decide that you wanted to open an online shop?
SS: Last summer I had read about a couple of t-shirt printing sites and did a few joke t-shirts of my friends. My friends really liked the shirts and from there I started doing my own designs and within a few months Stoopster.com was launched.
TM: How long have you been running your online shop? What have you learned?
SS: Stoopster has been up since October 2007 and I’ve learned a lot about running your own website, design techniques, and most importantly, how to stay creative.
TM: Which of your t-shirts is your favorite?
SS: I’ve always been a huge sports fan, so some of my favorite shirts are sports related. Being from Canada, I’d have to say my Steve Nash ‘Hair Canada’ shirt is my favorite, it was actually the first one I made, too.
TM: Which t-shirt is the best selling tee?
SS: Definitely the ‘Darth Gerber’ shirt that depicts Ottawa Senators goaltender Martin Gerber. The shirt was very popular amongst Sens fans and was even sold to fans in Switzerland and the Czech Republic. The ‘It’s Britney, Bitch’ shirt has also been a top seller with our female fans.
TM: Do your run your shop alone or do you have a team?
SS: The site is a one man show, run by me, myself, and I.
TM: What makes Stoopster stand out from all of the other t-shirt shops with funny pop culture tees?
SS: Like I said before, I’m a huge sports fan so you can always count on me to make up a new wacky, fun, or controversial current sports t-shirt to go along with my pop culture t-shirts.
TM: What marketing techniques have you used that worked out great for your shop?
SS: I try and make new shirts that are related to hot topics in the sports and
pop culture world. I concentrate on SEO, sending shirts to bloggers, and
relying on word of mouth.
TM: What’s in the works for the future of Stoopster?
SS: I’ve had a lot of fun with Stoopster so far and I will to continue to grow my t-shirt collection and come up with new sports and pop culture designs. I am very accessible and welcome any suggestions from fans of the site who can reach me at firstname.lastname@example.org
TM: What tips could you give to others trying to get into the t-shirt biz?
SS: Create what you know, have fun, and always create a product that you yourself would wear.
For more info on Stoopster, check out the site!