Defining Your Niche

The Most Vital Aspect of Your Marketing Strategy

Excerpt from Chapter 5 (“Research”)
of Launch a Kick-Ass T-Shirt Brand.

“every successful brand . . . leaves out certain groups of people in their branding and marketing efforts in order to zero in on specific niche markets”

Identify Your Niche Market

Chances are, you’re somewhat familiar with the term “niche”. By definition, a niche is:

  • a place or position suitable or appropriate for a person or thing,”
  • pertains to or is intended for a market
  • or “has specific appeal.”

In other words, your niche market is a classification of the specific kind of people for whom your t-shirt brand is intended.

To simplify this concept, here are some basic examples using fictional t-shirt brands:

  • The niche market of Ponies4Ever would be people who love ponies and horses and who have probably visited a ranch or rode a horse at some point in their lives.
  • Monsta Truckas clothing brand might appeal to fans of the monster truck scene.

But neither of these fictional brands would be created to appeal to people outside of their niche, such as the niche market of “tech geeks.” There is less of a chance that tech geeks or any other outsiders to the brand’s niche would be attracted to the products released by either brand.

Now, you might be thinking, “But I want to make t-shirts that anybody would love.” This is the classic mistake of trying to please everybody, and it typically won’t do you any good. In fact, every successful brand, whether it be in the clothing industry or some other industry, leaves out certain groups of people in their branding and marketing efforts in order to zero in on specific niche markets.

Identifying your niche market is a vital aspect of developing your branding and marketing strategy. Here are easy ways to decide who your t-shirt brand is intended for…

Don't stop there

Get more tips and advice by reading the rest of this chapter in the Launch a Kick-Ass T-Shirt Brand ebook or hardcover.

“This is the best book I have bought in years. Every bit is useful.”

– Adesola Akindele

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