Trickgo

July 25, 2008

We interview Matt Trigaux of TrickGo Clothing.


TM: To start things off, how did you come up with the name, “Trick Go”?

MT: The name TrickGo originally came from a combination of nicknames I had growing up. It’s essentially a play on words off of my last name, Trigaux. At first I was concerned with naming the company after myself. I didn’t want it to look like I was some pretentious art guy trying to turn his name into a brand, but I soon realized that with such a personal connection to the brand it ensures that I’m proud of everything we release.

TM: When did you decide that t-shirts was your thing?

MT: T-shirts are one of those products that are pretty universal. Today it seems like everyone and their brother is trying to start a t-shirt company so we’re really focusing on creating new designs that we’re proud of and focusing on the little details. T-Shirts also enable us to reach out to other artists to provide an affordable medium for them to spread their work.

TM: How long have you been in the t-shirt biz? And what have you learned?

MT: TrickGo is brand new having released our first shirts in January ’08. We’ve learned so much from simple trial and error. How to approach designs, what manufacturers fit our needs, etc. Now it seems like the ground work has been set so we’re really excited to now just focus on creating the best shirts we can!

Image of CMYK Riot (Men's)

TM: Which of your shirts is your absolute favorite?

MT: I’d have to say my favorite shirt so far was our “free candy” shirt. It was one of our first designs and it enabled everyone interpret it in a different way. Big graphic, good color scheme, what’s not to love?

TM: Do your run your label alone or do you have a team?

MT: I started working on the label by myself and still do most of the day to day stuff. Now that we’re starting to grow I’ve begun to reach out to friends of mine in the creative community to slowly build our TrickGo team. I’ve used friends for photography, modeling, guerilla marketing, etc. as well as building a street team of people across the country. I realized early on the power of networking so basically you name it and I’ve got a number in my phone of somebody willing to help out, I couldn’t ask for better employees.

TM: Where do you get your inspiration from when it comes to designing t-shirts?

MT: Inspiration comes from just living everyday life with a will to create. The art scene in Philly is such a tight group of people right now it’s hard not to find inspiration from all the amazing work constantly being shown. Also dumb jokes with friends usually make their way into a printing of about 5 shirts that only we understand.

Image of Nose + TrickGo
TM: What would you say your niche is and what has been your best marketing vehicle in targeting that audience?

MT: I’d say our niche is the younger crowd looking for a fun company. No one working at TrickGo right now is over 25 so we are all learning as we go and just trying to have fun with it. Our best marketing has been by good ol’ fashion word of mouth and stickers. Lots and lots of stickers. We include at least five stickers with every order as well as try and plaster them all over. We’re working on a Philly Sticker Challenge where we’ll get like 20 people together and they’ll have 3 hours to put up the most stickers in the best locations around the city. Winner will get $500 cash prize.

TM: What’s in the works for the future of your label?

MT: For the future we’re working on trying to make all of our initial dreams come true. Stuff like shipping shirts in boxes shaped like our van logo, giant sticker contests, and of course including tons more tiny details in all our products. As we start to grow we’re seeing more and more opportunity to help us make these dreams come true. Everyday we’re getting more support and that’s so exciting to see. It’s helping us to just bring more back to the people.

TM: What tips could you give to others trying to get into the t-shirt biz?

MT: For other people trying to get into the t-shirt biz I think the best advice would be to just get out there and try. Not everyone is going to like every design you make. There are always going to be a million reasons not to do something, but you just have to take a risk and try. Anyone can whip up an image that would look cool on a shirt but not everyone actually goes forward and tries to create a product. Creating something from scratch is always hard but you’d be surprised at how many people are willing to help you if they just see you’re dedicated.

For more info on TrickGo Clothing, check out www.Trickgoclothing.com

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