Vision Concept Winter 2013 Lookbook

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Vision Concept is an apparel brand created with a vision and a dream. The idea of Vision Concept is a study of personal identity and social interpretation, through graphic and typography designs. They aim to break away from the normal and give traditional images a different meaning. Most people see the skull as the symbol of death, but in Vision, skulls are seen as a figure of truth, the most natural form of the human appearance. Essentially, every design was balanced with harmony and faith, in order to reflect the true identity within. Vision Concept values quality, so all their apparel are made in L.A. and customized in Boston.